I created a bubble chart infographic recently after reading the excellent ‘Information is Beautiful’ book by David McCandless – a must read book for anyone that spends any part of their working life reporting statistics to clients.
I wanted to convey in a very simple way, what SEO agencies spend their time on, the impact each of those tasks have on search engine rankings, how long they take and the cost in time and effort for an agency.
One of the most clear things that occurred upon creating the chart was just how you could tell the difference between a good search agency and a bad SEO agency. A bad SEO company will spend a lot of its time on on-page SEO techniques, appeasing the customer with simple social media setup work, directory links, some outsourced linking that they have no control over, and at a push some article marketing.
A great SEO company will spend time on content, creating a social media calendar that is full of meaning and substance, blogging or the suggestion of client blogging and last but not least, and a good amount of solid, genuine, relevant inbound links, and the very best agencies will go the whole hog and produce world-class hub link building solutions.
As you can see from the graph, most agencies tend to do the easy, simple things that make them the most money for the least effort, whilst very few agencies do the things to the right of the graph.
So, if you want to know whether to use an SEO agency or not, ask them questions about what they do and see where about on the graph that their concentration lies…and choose accordingly.