What is SEO? (Simple Infographic)

Posted: May 18th, 2012 | Tags:
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So, what is SEO?

I think it’s this – “announcing great content to the correct people”.

What is SEO?

Or, if you like, you can continue to produce mediocre content and announce it to anyone…and die.

James Welch

James Welch has been web strategist and SEO for over 10 years. He has had high-profile roles client-side, including Global Head of Online for blue-chip companies, as well as Head of Research, CTO and founder roles at other companies. He also produced some of the most popular SEO tools online. He is a director of several successful online startup companies. You can often find him looking for places to eat cake.

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7 Comments on “What is SEO? (Simple Infographic)”

  1. 1 Tony said at 10:17 pm on May 18th, 2012:

    Aha the fundamental rules of engagement. Next we will be segmenting into visual, verbal and tactile buckets =)
    Succinct work Mr Welsh

  2. 2 Gaz Copeland said at 5:36 am on May 19th, 2012:

    Man, that is simple! But isn’t that the answer to “What is content marketing?”

  3. 3 James Welch said at 9:28 am on May 19th, 2012:

    Nope, Gaz. This is where most seos go wrong…

    This is 85% of what makes google tick (if seos dont believe me then they are not listening to what google has been saying from the beginning) …so it is much more about seo than what seos determine ‘seo’ to be.

    Barabasi….network science….Google

  4. 4 James Welch said at 9:29 am on May 19th, 2012:

    Is ‘content marketing’ seo or is ‘seo’ seo?

  5. 5 Gaz copeland said at 6:02 am on May 20th, 2012:

    Damn, I’ve been doing it wrong!!

    I’m not saying content marketing isn’t a big chunk of SEO, but that doesn’t make it equivalent to SEO in my mind. I’m made mostly of water, but I’m not a puddle :)

    I guess as you say SEO means different things to different people.

  6. 6 Alan Elder said at 8:02 am on May 20th, 2012:

    ‘Gaz’, you have been doing it wrong then if you don’t believe that great content beats any efforts by a SEO to make a site with lesser content better ranked.

  7. 7 James Welch said at 9:44 am on May 20th, 2012:

    Now, now, boys

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