“Websites need…” – interactive SEO mind map

Posted: February 21st, 2012
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seo mindmapI created a successful mind map several years ago which I would show to clients in meetings to help them understand ‘SEO’ better.  It was also shown at many search conferences all over the world, with entire seminars built around it.  So, I came up with the following SEO data visualisation – an update to my previous work – which is an interactive way to show many facets required to create a successful website.

Click text on the mind map to travel around and view information:

Maybe some subject-matter experts in each discipline will think that there are omissions, but I have tried to keep it simple so that relative beginners, non-SEOs and non-techies can understand it – this is not the time and place to show everyone here that I am clever  (the biggest mistake that 99% of SEOs make) – I just want to share and help people.

I also hope that expert-level online marketeers, SEOs and link builders can appreciate the visualisation and also see things that they may well never have seen before, especially in disciplines that they do not profess to be experts in.

It must be said that this SEO visualisation is very much work in progress, and if you think that I have left any items out, or indeed, you have suggestions, please let me know by commenting below and I will add them.

And, just let me know if you like it or not :)

James Welch

James Welch is an marketer, network scientist and SEO helping businesses understand the power of networks to increase sales performance online and offline. He also is director and CTO of Online Ventures, a progressive inbound marketing agency from Manchester, UK.

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14 Comments on ““Websites need…” – interactive SEO mind map”

  1. 1 Mike Lloyd said at 9:07 pm on February 21st, 2012:

    I think I get it, it’s just rather intimidating for a mere car salesman!

  2. 2 James Welch said at 9:13 pm on February 21st, 2012:

    Mike, you get ‘it’ more than most so-called SEOs that I have ever met.

  3. 3 Mike Lloyd said at 10:42 pm on February 21st, 2012:

    I think that, for me, the challenge is how to cover all of the bases adequately whilst controlling costs. I do not doubt the validity, however, finding the resources to make sure that we have a water tight response is not easy :)

  4. 4 Dave Stopher said at 9:27 am on February 22nd, 2012:

    This is a great mind map. it does look daunting this however if you break it down into priorities it will be a lot easier to manage.

  5. 5 Matt Aguilera said at 11:20 am on February 22nd, 2012:

    Have you got a Tumblr for this btw.

  6. 6 James Welch said at 11:55 am on February 22nd, 2012:

    A tumblr for the app? no mate

  7. 7 Mike Lloyd said at 5:06 pm on February 22nd, 2012:

    BTW, this doesn’t disply on my PC but works perfectly on my iPad

  8. 8 James Welch said at 5:38 pm on February 22nd, 2012:

    It will be a Java issue. I think that the vast majority of people viewing this blog should have Java sorted on their computers, but I do apologise to those that do not.

  9. 9 Mike Lloyd said at 9:49 pm on February 22nd, 2012:

    Sorry for being so 20th. century ;)

  10. 10 Search Innovation said at 10:37 am on February 24th, 2012:

    Good Article. Gives a good insight of the mind of a SEOr.

  11. 11 Mind Maps To Success | 7Wins.eu said at 3:34 pm on March 3rd, 2012:

    [...] Using Mind Map Software – A Shortcut To Success?Order Your Thoughts with Mind Maps – StudySuccessful | Living a successful college lifeMind Mapping SuccessMind Mapping Techniques | Welcome to Mind Mapping For SuccessMind Maps As A Thinking Tool Useful Tips For Mindmapping For Blog Post IdeasOnline accredited degrees, courses, programs and certificates | BOTW What Free Mind Maps Are Available For Internet Success? | My Mind Maps [...]

  12. 12 What do websites need? - Information Is Beautiful Awards said at 10:33 am on March 6th, 2012:

    [...] So dataviz was the obvious next step for English web strategist James Welch [LINK]. He created an interactive mind map to explain the inexplicable: what exactly is SEO and why does it [...]

  13. 13 Seth said at 11:20 am on March 6th, 2012:

    Great visualisation but can I ask why Analytics is under SEO? Surely Analytics should sit at the heart not just being used for SEO purposes?

  14. 14 James Welch said at 4:33 pm on March 6th, 2012:

    Good point, Seth.

    I placed it in there because SEOs will be the main users of analytic data, especially in the early days of a site becoming successful. Even later down the line, the majority of uses for analytics would be by SEOs or for SEO reasons.

    This is just my opinion of course.


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