I have created a tool that creates SEO benchmark reports for an industry and 3 websites from that industry. The output is a 13-page PDF report that can be read by CEOs, heads of online and SEOs alike.
I expect the 13 pages to become 20+ in time and for 3 sites to become 10, so that the leading players of an industry can be monitored at the same time.
I have shown it to a handful of CEOs (and SEOs) and I have to say that the response has been amazing. I don’t think that there is anything like it and hopefully it will turn in to something bigger than I expect.
The report is very raw. Not everything is as I would like right now – wordings, layout etc – but this is a typical James Welch report – simple, graphical, and very easy to understand.
Here is an example report – you can click the link here for an external PDF file or you can read it within this page below.